PR & Media Coverage

I can help you get in front of the reporters and industry partners that need to know you.

📇 Case Study: Razorfish establishing digital legitimacy

Digital agency Razorfish's APAC CEO was keen to highlight the digital innovations he was coming in contact with through their China office. As Head of Communications for China, I collaborated with the Global Communications team to establish news hook monitoring systems and transform the CEO's message into a variety of pitches towards media.

We positioned him as an expert commentator during relevant opportunities, securing high-profile media placements with outlets like the BBC, Bloomberg, and Forbes, alongside arranging halo effect interviews for key Chinese executives as well.

The campaign's success led to the agency funding a global client conference in Shanghai, which my team and I designed and executed.