Content & Copywriting

Backed by years of journalism and newswire experience, I am able to efficiently deliver effective press releases, SEO-driven thought leadership, and social content.

📇 Case Study: Corporate Content in a Time Crunch

A large technology conglomerate was one of the star exhibitors at Mobile World Congress Barcelona, and had ambitious aims for international content targets during the three-day exhibition.

I joined as the dedicated English-language copywriter, collaborating with the agency's design team and client-side copywriters to identify stories, conduct interviews, translate Chinese press releases, and create social media posts and long-form articles on 5G and global mobile infrastructure.

Despite the challenge, our team produced 10% more content with fewer disapprovals and higher engagement rates than the previous year. Impressed by our work, other departments of the conglomerate cited our efforts as a reason for approaching our agency’s Account Director for potential future collaboration.