Brand Development

A strong brand with a clear positioning and a memorable visual identity is key to creating the foundation of a lasting relationship with your target audience.

📇 Case Study: From SupChina to The China Project

The newsletter SupChina had evolved from a content aggregator into a comprehensive multimedia platform, producing various forms of content on international politics, business, history, and culture. However, the company’s branding still reflected its casual origins, necessitating a rebrand to align with its current identity. I was responsible for the project of creating the new brand and introducing it to the world.

By conducting stakeholder meetings and forming a team, I facilitated the rebranding process, which included creating a new logo, updating brand guidelines, and executing a launch campaign. The rebrand involved educating staff, releasing press statements, and organizing digital and live announcements.

Post-launch surveys indicated over 70% audience approval, and the rebrand's authoritative tone attracted more institutional clients, boosting cold sales call responses by 45%.