About

Woah, what did you stumble into?

Who is Elaine?

A lifelong traveler, an experienced writer & content creator, a digital pro and a voracious nerd trying to make ethically & environmentally conscious choices while exploring the world.

Former Journalist. Former Advertising Professional.

Former CMO at a media company that was trying to better inform people trying to have a conversation about China in these difficult, super polarized times.

Now...

What is Elaine is XYZ?

This website is a repository of the projects that I work on for me. After spending a good hunk of 2019 traveling and 2020 reevaluating what I wanted to dedicate my free time to building, I’ve started a journey dedicated to “existing ethically.”

I hope to utilize this space and my Youtube Channel to explore what that means and what people can actually do to evaluate & change systems.

Existing ethically, to me, means we make contributions to a world where as many people as possible can live lives that are healthier, more open, and more vibrant - where we can embrace sustainable practices without sacrificing overall enjoyability in a way that's equitable to the most diverse range of human beings possible.

Is it anthropocentric? Sure - the world's going to be here long after we leave it, and I figure my time is better spent figuring out ways to not leave it too fast, and having a good time while we're still on it.

Follow along! And subscribe if you want to get sporadic updates in your email.